About Us
ZPT (short for “Zero Point Two”) isn’t just any apparel brand. It’s an emblem for the 0.2% of Jews worldwide — and for anyone who knows what it means to carry your identity quietly.
Born out of a moment when showing up Jewish felt heavier than it should, ZPT is a way to say: I’m here. I know who I am. And I don’t owe anyone an explanation.
Each piece is a thread in something bigger. A shared signal between strangers, a layer of quiet confidence, a symbol you can make your own.
What We Stand For
This athleisure brand was built as a response, not a reaction. Born in the wake of rising antisemitism, ZPT exists to honor identity. To be proudly Jewish, but not defined by religion, labels, or geography.
We’re not about making merch. It’s about making meaning wearable.
Every choice we make (from hand-drawing our logo to choosing ethical, small-batch manufacturing) reflects our belief that how something is made matters just as much as what it says.
We refuse wasteful practices. We produce intentionally. And we’re not rushing the process just to fill a shop.
Our Story
Zero Point Two started as a name that said everything we couldn’t. A quiet nod to the 0.2% of Jews worldwide, and to the weight of carrying identity in a world that doesn’t always want to see it.
We didn’t start with a product. We started with that feeling: The need to recognize each other, to be seen without having to explain, and to feel proud in the simplicity of who we are.
Founded in 2023, ZPT is built on personal experience, cultural honor, and an urgent need for representation.
From sourcing fabrics in Los Angeles to visiting Jewish-run workshops across the U.S., we’ve built this brand stitch by stitch, staying rooted in purpose the whole way through.
Who’s Behind ZPT
We're not a print-on-demand machine. We’re a living, breathing team working late nights, questioning every detail, and building with purpose. This isn’t just a business for us. It’s community — and it’s persona
ZPT was founded by three Jewish friends who grew up together but now live oceans apart. And while they are each very different, they feel an immense honor in being part of the Jewish culture, even if each of them expresses and lives that in such different ways.
Our founders also each bring a different strength to the table. One with a background in design and hands-on development. One with deep experience in marketing and branding. And one who lives and breathes commerce, content, and customer care.